Offline to Online With New Product Strategy

Automotive

K Gard Auto

Solution:

Profit Maximizing

Services:

Marketing Consultation, Search Engine Marketing.

Challenge

K Gard Auto was a leading auto detailing company in Seremban for the past 20 years. Auto detailing industry had getting more competitive when potential buyers learn to know a brand mostly through social media & search engine, since the last 5 years ago. Even customers could walk in, the profit per customer was getting slimmer due to severe competition. A new strategy of reaching more potential buyers and maximizing profit was crucial to sustaining the business.

Solution

After several discussions with the owner & site visit, we proceeded with the transformation in 2 scopes of works. We started the transformation project with product reposition & a new package was redesigned. By creating a new tagline and philosophy of work for the company, we re-imaged the brand with a stronger appearance on Facebook & the website. We innovated the product package into an incredible & irresistible offer in a MENU-style of quotation. By twisting the offers, customers would be more willing to spend, while the company could maximize the profit further. A win-win solution was created.

The project was then followed by fast brand awareness through social media & search engine marketing. We established the Google local business with strategic keyword bidding. This was to increase visibility in search engines with the right demography. Synergized with an intensive social media campaign, we double enquiries & walk-ins to the outlet using. With improved brand awareness, we turned ready-to-buy customers into a profit centre.

Result

The business is now scaled up & expanded. The campaign received overwhelmingly positive leads of potential buyers, anchored by a higher margin in profit. The morale of the team further increased too, due to the higher gain of sale & profit. With stronger confidence & crystal clear direction in marketing, the owner has acquired higher spending customers with an international brand of products. Furthermore, the company is also getting appointed by more local car dealers as their panel car detailer.