Jump-Starting A New Brand In Highly Competitive Industry

Dealership

Multi Wellness

Solution:

Brand Startup

Services:

Startup Brand Design, Marketing Training.

Challenge

Multi Wellness was founded to answer the market demand: How can we produce a health supplement product which is of high quality, easy to consume but in reasonable pricing, at the same time provide a business opportunity to entrepreneurs as a source of income. As a lean startup, the company needed an innovative yet cost-effective marketing arm to jump-start the brand. However, this industry was highly competitive, the new company needed impactful branding & marketing to attract potential buyers as well as dealers.

Solution

We started the initial brand design hands-on with the company name, logo, and also the design concept of every product. We spent months to brainstorm with the owner, to come out with the brand design ideas. To align with the concept to bring “WOW” to the market with health & wellness, we created the tagline: Life's Wonder.

After the setup of the website & social media platform, we started advertising to the target market with some simple yet impactful testimony video. The targeted audience was then followed by our retargeting strategy with dealer recruitment advertisement. The dealers who signed up were then attending our marketing training to master some simple ads placement to grow their sales respectively.

Result

The startup brand was soft-landed with a remarkable result with a different brand concept. With the marketing STP strategy, the brand message was perfectly delivered to the target market and then created a niche. Multi Wellness was then received World Consumers Trusty Brand Award in 2019. The brand continues to grow in the right market segment with a team of dealers who creating “Life's Wonder” of their own.