10X Leads Flowing In With Funnel Hacking

Education

HANKidz Academy

Solution:

Funnel Hacking

Services:

Lead Generation, Video Ads Production.

Challenge

HANKidz Academy was founded to cultivate leadership in young children through fun, experiential and engaging activities. The academy is empowered by a group of young & dynamic coaches who plan & run plenty of educational & motivational programmes for young children. In 2016, the business grew & expanded, therefore they needed to acquire more students especially from the online platform. The owner believed that the team should focus on delivering good quality in the programmes and shall outsource online marketing to an expert.

Solution

After gone through the studies & assessment, we believed the academy has done well in every part of marketing & branding. We decided to enhance the sale leads by implementing an online marketing funnel. We identified the target market by studying their current customer demographic. This was followed by twisting the LEAD MAGNET in the front end of the marketing funnel. To further improve the conversion, we carried out our Video Ads Production to create testimonial videos.

Eventually, we massively advertised the preview class with attractive LEAD MAGNET & conversion copywriting to the narrow-down target market. We tried plenty of niche markets with AB Test to collect important data in order for result-scaling later. At the same time, retargeting with different advertisements & target expansion were followed up to reach qualified leads. We continue consistent marketing consultation with the team on monthly basis to further enhance the result & overcome any market challenge.

Result

The result was phenomenal in the LEAD GENERATION strategy. We managed to create a new market with a higher conversion rate in their preview class. Until now, 10X of leads with the targeted market are created monthly. At the same time, the brand awareness of the academy has increased among the target market, locally. The academy stands out in the market with continuous LEAD GENERATION & FAST BRANDING.